Posts Tagged Search Engine Algorithm

Algorithm

An algorithm is a formula that search engines use in order to rank website. Algorithms contain dozens to hundreds of ranking factors in order to determine the popularity of websites in a particular order. Some of the factors that Google looks at are on site and off site optimization. Being that they are way to long to list here I will go into them in another posting.

At the moment Google seems to favor inbound links from certain websites / authority sites. Google’s whole view on importance of a particular page has and always will have a major factor in inbound links pointing to ones website. The more “popular” and credible a website is, the more importance / weight / rank boost it will give your website. Before you can start building links to your site it is a MUST that you should take care of your on site SEO efforts first. A sloppy website will not be ranked as well as a fine tuned website. Site structure, domain age, coding errors, broken links and meta tags are just some of the factors that Google looks at when ranking every and any website.

Content is king and most likely will always be king. The whole purpose of Google is to provide their users “important” websites for their search and in Google’s eyes an important website is obviously not spammy and has relevant content, no tricky practices (redirects and such) and a site that has fresh content on a regular basis. Google likes to make webmasters work for their rankings as they should, and by doing so they are trying to ensure quality websites to their users. If Google did not do this the internet would be full of more crap than it already is.

Google periodically changes certain aspects / variables of their algorithm but it my opinion it will always be based on a majority of site structure (clean site), quality back links and GREAT content.

In order to keep ensuring their users the best sites when searching a particular query it is important for every search engine or search function to apply a algorithm that will provide the best results to the user.

So remember, if you are looking to find out what Google’s algorithm is exactly, you never will. Just make sure to read up on Google’s current favorite ranking factors and apply them to your site, but be careful from over doing it and trying tricky methods that may get your site penalized or even banned! Then you can kiss all of your web marketing efforts, time and money down the drain for some time, until you figure out a way to get your site re-indexed back in the Google results. (Request for site review). Hint: See Google webmaster tools if you get banned.

Chronis Tsempelis
MarketRaise Corp.