Pay Per Click
Posted by admin in Company News on April 25th, 2010
Pay Per Click
Pay Per Click advertising is text based advertising on search engines or content networks which means that any webmaster can bid on a number of keywords that are related to their industry. This can be very effective if utilized correctly because it is instant exposure for any website.
Some advantages of Pay Per Click are that it takes 5 minutes to setup your campaign and you can have your ad displaying on the same day as you setup your account. You can easily monitor your clicks and your conversions with most pay per click software such as Google Ad Words. Another great benefit of Google ad words is that they allow webmasters to display their campaigns on their content network which means that your ad will not only show up on the search pages but also on other webmasters websites that are running Google Ad Sense on their website which leads to mare targeted ad placement which should return a higher conversion and click through ratio to your website.
Some disadvantages of pay per click are that it can be very costly and that most people do not even acknowledge the ads on the right hand side of the search engine while conducting a search. Also there is a factor of click fraud to be considered as well while doing pay per click. Who is to say that your competitors aren’t clicking on your account and costing you money for bogus hits to your website that you have to end up paying for.
It is said that Google and most other pay per click networks wont count multiple hits from the same IP but if someone is using an anonymous IP or a proxy that they can still click out your daily budget and cost you money for fake hits to your website.
In conclusion pay per click can be very effective especially when combined with organic optimization but I would be very careful when it comes to monitoring your hits and conversions. Obviously it isn’t worth the money if you are spending $1,000 per day and you are not getting a ROI (return on investment). If you are monitoring your campaign carefully daily and replacing non performing keywords and you are getting a ROI then it is obviously worth it. Point of the story is that it can be very effective for some and completely worthless for others so when considering using pay per click be aware of these factors and monitor your campaign very carefully in order to ensure you get the most out of it and your precious advertising dollars do not go to waste.
Chronis Tsempelis
MarketRaise Corp.
Google Caffeine: Part 1
Posted by admin in Company News on April 25th, 2010
Google Caffeine: Part 1
Being that Google is going to be undergoing some drastic changes yet again it would be a good idea for webmasters to take certain precautions when it comes to SEO. Some of the latest criteria that Google will be looking at is site speed / load time, clean coding, avoid table nesting, optimize your scripts and or flash if you are using any. Also if you are using a CMS that is considered t be “heavy” you should avoid it because Google doesn’t like to have to waste time crawling and indexing because that obviously costs more time and money. If you make Googles life easier most likely they will not penalize you in one way or another. On page content will also play a much bigger role in Googles new algorithm and also social bookmarking as well. So if you are an SEO or a webmaster, make sure to adapt to this new criteria if you want to stay ahead or even hang in there with your competitors. You can call Google “Darwin of the Internet” For all websites must adapt because they will be eaten and they will not evolve.
And Yes like many out there have said already, this is official news, Google has stopped testing of their new algo and will be settling it in permanently sooner or later so beware and adapt if you want to survive and or keep surviving in the SEO game!
Chronis Tsempelis
MarketRaise Corp.
Algorithm
Posted by admin in Company News on April 25th, 2010
Algorithm
An algorithm is a formula that search engines use in order to rank website. Algorithms contain dozens to hundreds of ranking factors in order to determine the popularity of websites in a particular order. Some of the factors that Google looks at are on site and off site optimization. Being that they are way to long to list here I will go into them in another posting.
At the moment Google seems to favor inbound links from certain websites / authority sites. Google’s whole view on importance of a particular page has and always will have a major factor in inbound links pointing to ones website. The more “popular” and credible a website is, the more importance / weight / rank boost it will give your website. Before you can start building links to your site it is a MUST that you should take care of your on site SEO efforts first. A sloppy website will not be ranked as well as a fine tuned website. Site structure, domain age, coding errors, broken links and meta tags are just some of the factors that Google looks at when ranking every and any website.
Content is king and most likely will always be king. The whole purpose of Google is to provide their users “important” websites for their search and in Google’s eyes an important website is obviously not spammy and has relevant content, no tricky practices (redirects and such) and a site that has fresh content on a regular basis. Google likes to make webmasters work for their rankings as they should, and by doing so they are trying to ensure quality websites to their users. If Google did not do this the internet would be full of more crap than it already is.
Google periodically changes certain aspects / variables of their algorithm but it my opinion it will always be based on a majority of site structure (clean site), quality back links and GREAT content.
In order to keep ensuring their users the best sites when searching a particular query it is important for every search engine or search function to apply a algorithm that will provide the best results to the user.
So remember, if you are looking to find out what Google’s algorithm is exactly, you never will. Just make sure to read up on Google’s current favorite ranking factors and apply them to your site, but be careful from over doing it and trying tricky methods that may get your site penalized or even banned! Then you can kiss all of your web marketing efforts, time and money down the drain for some time, until you figure out a way to get your site re-indexed back in the Google results. (Request for site review). Hint: See Google webmaster tools if you get banned.
Chronis Tsempelis
MarketRaise Corp.
How to do Video Optimization?
Video optimization from the perspective of your business or even as an individual, is to enable more viewers to find your videos in search engines, when you put them in some of the video sharing sites or your own website. It’s an emerging trend to watch videos on any topic. Videos help capture audiences attention, they make the businesses get little more creative. Capturing attention of the people in turn helps building brand name.
The major goal of video optimization is generating brand awareness. Therefore to add some brand value while optimizing your video, whether you post them on your site or video sharing sites is very essential. You can follow the simple steps mentioned below:-
- Add a short screen at the beginning or end of video that has your logo and url or a watermark throughout the video with you brand name. This will let the people know where the video came from and they have a url to go to after they finish watching the video. It’s important especially in the video sharing sites so that your audiences are sent to your website.
- Using keywords when adding the video (in title, description, tags). That way when people search the keywords related to your video you get better results. This way when people search keywords related to videos or your industry, your video ranks first. Put your keywords in title and description, those are key places to put them.
- If you are using the video in your website remember to use the keywords on the page itself. Within the content, and also the title of the other tags of the text in the page. This makes the job of search engines easy, to locate your video. If it’s in your website, do write in brief about what the video is about, describing it.
- While, adding videos make use of key term rather than keywords. For e.g. while searching for videos on SEO Company for New York, people may precisely mention SEO Company New York. This will help your audiences reach your video first.
- Though this sounds repetitive but make sure to have html content around the video on your website. Lots of search engines have the ability to read these videos but not to a greater extent. So, to be on the safer side put some content around the video that describes the video and use keywords to what similar is in the video. This way the search engines know what the video is about and they can help to rank your website through those keywords.
- Emphasize mainly on words related to video and business. You have to understand what keywords your customers will think of while searching for your product, what type of words that person might use while searching on the internet. The exact key terms should be repeating it. While doing this remember not to fill in the key terms without purpose in an awkward manner as this will ruin your effort to sell your product. Use the talent of jelling things.
Consumer centric businesses tend to capture more attention, as it gives a sense of involvement to people to watch video of any business or organization. People watch videos not only related to business but also for pleasure, maybe while shopping online or searching for certain products. By showcasing your websites url, at the end of showing your video, you can generate people to come to your website directly. It’s about people to recognize your brand and also about generating traffic and the video sharing sites help get you exactly that- traffic.