How to Do an SEO Audit for your Website

An SEO audit is an important part of search engine optimization. You really should not fear anything because this type of audit is not the same as the audit done by the IRS. Here, we will discuss how to properly prepare for and perform an SEO audit.

Preparatory Matters

Before you can commence with the actual audit, you need to do some things first in order to be prepared.

• Website Crawling: You need to check all parts of your website to see if there are any parts which may be inaccessible to search engines. This is important because if search engines cannot access certain parts of your website, it will affect your rankings negatively. There are tools that you can use in order to properly go through your website as thoroughly as possible.

• Status Checking: After you have given yourself an idea of what parts of the website are accessible and inaccessible for search engine bots, the next thing that you need to do is to check which areas that can be crawled by search engines have actually been crawled.

This is not that easy to do, and the most logical solution to this is to look at the databases of search engines. However, this option is unavailable, since doing just that would be equal to hacking. The solution is to use Webmaster tools in order to get all the data you need regarding what search engines say about your website.

The Actual Audit

Now that you have checked the crawlable parts of your website, it is now time for you to begin with the SEO audit.

1. Indexability and Accessibility Analysis: The first step is to check and see whether crawlers are being blocked by some parts of your website. There are many website parts which may be preventing crawlers from entering, and you really would not be able to make sure of it for as long as you are not checking all uncrawlable parts. To make the process easier, divide your search into sections.

  • Check Redirects and 404 Errors: If you find these sorts of problems with your website, correct them right away. Make sure that your redirects are good and not based on JavaScript.
  • Check your Robots.txt file: This is how you can check whether your website has blocked crawlers. If there are no user agents listed in this file as banned, then you are good to go. You can check this through the help of a Webmaster tool.

2. On Page Ranking Factor Analysis: On page factors are vast in scale and are very important. Here are just some of the most important ones which you should never skip.

  • Page Content: Auditing page content has its own level of difficulty, and there is a tendency that you will spend a lot of time going through this more than in any other part of your website.
onpage ranking factorKey points for consideration include:
  • Thinness of content
  • Uniqueness of content
  • Keyword usage
  • Presence of duplicate content
  • Outbound Links: The quality of your outbound links can have a huge impact on your search engine rankings. You need to make sure that for every one thousand words of text, you only have one outbound link
  • JavaScript and Images: These things are merely used to make your website look better. To make them useful for SEO, they should have a well constructed description in the alt tag.
Off Page Ranking Factor Analysis:

Off page seoThis is as important as on page ranking factor analysis. However, the difference between this one and the on-site version is that this is much easier to do and this takes a shorter amount of time to complete. The process involves checking the quality of backlinks, and ensuring that the website has a continuous social media presence.

Comparing Your Website to Competitors:

This final step involves comparing the progress that your website is experiencing to the progress of other website. This can take a while to complete, especially if you have a lot of different websites to go through.

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Importance of SEO Services

Every business, whether big or small, requires SEO services to expand their presence online globally. If you have a business website, optimizing it for search engines can quickly boost its rankings. Higher rankings translate to a higher number of leads and more profits. While the ambit of SEO may have recently broadened, SEO tactics are very much alive today. With a well-structured SEO strategy, you can beat out the competition easily and rule a niche for a long time.

Large companies have their own in-house team of SEO professionals to improve the search engine rankings of their websites. But it’s not Affordable SEO Servicespossible for every business, mostly small and home-based, to have an expensive in-house SEO team. So, they hire SEO services or SEO professionals for the job.

No matter which industry you operate in, you’ll certainly need SEO services. However, it’s been noticed that not all industries use SEO to achieve their business goals, mainly because of lack of knowledge and fear of large investment. For example, the construction industry is yet to realize the full potential of SEO. There are only a handful of construction companies that are effectively leveraging SEO to grow their businesses and make more profits. Though investment in SEO isn’t large and varies from one industry to another, the return on investment is really great, provided you choose to work with a high quality SEO services provider.

Benefits of SEO
Investing in SEO is highly profitable for every size of business. Since the internet has become a major source of finding a product or service for people of all countries and states, search engine optimization carries utmost importance. SEO can propel a business to new heights.

Chief benefits of SEO include –

Long-lasting Results
Though SEO isn’t a one-time effort, a well-planned and appropriately implemented SEO strategy gives you long-lasting results. Once your website has gained authority on the basis of high quality SEO, it continues to bring in customers even while you sleep, day in and day out.

A Perfect Tool to Beat the Competition
Most importantly, SEO is your perfect tool to throw your competition to dust. Websites that are appropriately optimized rank at the top of search engine results. If your website ranks on the 1st page of Google, you’ll get customers’ attention first rather than those competitor websites that rank on the 2nd or 3rd page of Google.

Increased Visibility
By hiring high quality SEO services and optimizing effectively, you can increase the visibility of your website manifolds. Whether you want your business website to appear at the top of local search results or global search results, SEO can be done to achieve both. A great website isn’t actually great until it can be easily found by your customers or prospects via search engines.

More Sales
Once your website becomes highly visible, it will attract more and more customers interested in your products or services. It simply translates to making more sales and bigger profits.

Cost-Effective Marketing
As compared to outbound marketing strategies, SEO proves to be cheaper. One of the most important features of SEO is that it targets only those people who are actively interested in buying your products or services. That’s why, traffic that’s generated through SEO has a higher conversion rate.

Brand Awareness
One of the biggest benefits of SEO is that it increases brand awareness. High quality SEO services help your website rank at the top positions, which generates more impressions. When people see your website at the top over and again, they associate important keywords (for which you rank at the top) with your brand. Ultimately, they also trust you more and more.

Demand for SEO Services
The demand for high quality SEO services is only increasing. Businesses now understand the kind of business growth effective search engine optimization can bring. When the rankings and traffic of a business website is boosted, it can generate millions of dollars. Therefore, both SEO service agencies and SEO professionals who know the stuff really well and carry with them a successful track record are busy working with different sizes of companies, businesses and organizations.

Need of SEO ServiceFive or ten years ago, SEO wasn’t very hard. It was no more than stuffing keywords and building hundreds of links overnight to achieve higher rankings. But the modern-day SEO is quite different. Unless you have multiple years of experience in the field and are always up-to-date with all the algorithmic changes done by major search engines, you can’t succeed at SEO.

And you can’t afford the risk of doing SEO yourself because violating search engine guidelines can pull down your entire website in minutes. Search engines have evolved and only experts can do the job.

Tips to Find a Good SEO Service Provider
Since SEO is in high demand, it’s given rise to a large number of service providers who claim to boost the ranking of websites. But you should remember that selling SEO is one thing and carrying it out is quite another. You’ll never want to work with an agency or professional who makes little or no difference at all to your bottom line. You only need result-driven SEO services.

Given below are some of the most important tips that you should follow to find a good SEO partner that delivers good results.

Know What You Exactly Need
SEO is a lot more than just a 3-letter abbreviation. Before you hire SEO services, you should define what you really need. Your SEO requirements may vary depending on the nature of your industry or niche. For example, the SEO requirements of a publisher website may not be same as that of an e-commerce website. Whether you want to increase traffic, generate more conversions or build more links, you should know it well before approaching an SEO service provider.

Consult Your Trusted Network for Referrals
Don’t hesitate to ask your friends, co-bloggers, colleagues and others from your trusted network of people about good SEO services. Unless you have worked with an SEO service provider before, you can’t be sure of their quality of services. Referrals, in this regard, are your best bet.

Get a Free Consultation
Most of the SEO companies offer free consultation. They use it as a marketing tool to attract and win over clients. For you, it’s an opportunity to evaluate whether the SEO company you want to work with is really worth your money. Let them do some research on your website and industry and get back to you with a proposal. In fact, you can get free consultation from multiple SEO companies, and then finally choose the one that suits your specific requirements the best.

Check Out Case Studies and References
Before you give the final nod to hire the SEO services of a particular company, you shouldn’t forget to ask them for case studies and references. If an SEO company has really delivered good results to their past clients, they’ll be eager to show you the proof of their success.

Ask for a Clear Outline of Deliverables
While working with an SEO company, you should never be in the dark. Before you even start to work with them, you should clearly understand every detail of the deliverables. If you want to avoid any kind of discrepancies in future, you should clear your doubts about the following.

  • What on-site optimization techniques will they use?
  • What can you expect in the first 3-4 months?
  • What’s their reporting structure?
  • Will they develop content in-house or outsource it?

You should be completely aware of each change or activity that’s done to your website by your SEO company. When you’re paying more for a high quality SEO service, you should keep track of the progress, month after month.

Warning Signs!
When looking for SEO services, you should also be careful enough to avoid scammers or fakers. Odd pricing packages (optimization by page), not answering questions confidently, use of black-hat SEO techniques and guaranteeing 1st page ranking overnight are some of the things you should beware of.

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How to Choose the Right SEO Company

Nowadays, a lot of people already have access to technology and the Internet. There are numerous benefits that they can get from the Internet. Individuals can entertain themselves with videos and images. They may also listen to music, no matter which genre they would want to listen to. Other people use the Internet to communicate with their loved ones, especially those who live far away from them. Almost anything, anyone, or any place can be found on the Internet.

How to Choose SEO CompanyFor this matter, most entrepreneurs also take advantage of the Internet. They usually set up and maintain their own web pages. In these web pages, they promote the products that they are selling or the services they are offering. In the past, these entrepreneurs will utilize print advertisements in newspapers and magazines. They may also utilize radio or television advertisements. These are the traditional types of advertisements. However, they also cost a lot of money.

Since most people from all walks of like are already online, these businessmen would also want to reach out to their target markets on this platform. If you are one of those entrepreneurs who wish to promote their products or services online, you will need the right SEO company. This company will help you get more traffic to your website. In a way, this is advertising your page and the products or the services you are offering.

There are certainly a wide number of firms that offer these kinds of services to businessmen like you. To assist you in finding the best firm that truly suits your search engine optimization needs, there are a couple of things that you have to take into great consideration. No one, including yourself, wants to end up spending money over something that will not provide you with good benefits.

You can utilize several methods to look for such organizations. You can make use of the Internet to search for the websites of these kinds of companies. Most importantly, you may gather referrals from people whose opinions regarding business matters you really trust, like your colleagues. You can even scout your competitors as to which ones they partner up with. It would be best if you will try to list down several firms that you might probably be choosing.

Most often than not, people tend to refer those companies that have already built good reputations in the industry which they belong to. In this case, you also need to check the reputations of each firm that is included in your list. You should verify their reputations one by one to find the best one. Certainly, you will find organizations that bear a good reputation, but you’ll also come across those that cannot be trusted. You should go for an SEO company that has a solid reputation. Typically, a company that has already built a solid reputation within a specific industry would want to maintain such image. They will meet or even exceed your expectations.

You might want to check the length of time which an SEO company has already operated their business. The longer they are in operations, Right SEO Companythe better. This is because most tenured organizations already possess vast experiences which are greatly related to the job. Such experiences can help the firm to perform their functions well and satisfy the business needs of their clients.

Aside from experiences, you also have to check the employees of such firm. These employees are the ones responsible for doing the work. They should possess all those knowledge and skills which they will need in order to perform and complete their functions well. The organization should have thorough and good recruiting programs in effect so that they could sift through talented SEO writers. This way, the employees can provide good results and quality work.

Next, you have to look at your budget. These companies consider a number of factors to determine and set the rates which they will ask from you, their client. These factors will include, but definitely not limited to, the durations of their job, the methods which they will utilize, the quality of work the employees should submit, and others. You need to ensure that you can pay for these services so that the firm may start the project.

You might also need to hire independent reviewers or editors for the work that the employees of such company will submit. This will ensure that only quality work will be accepted and will be reflected on the page. Such works will relatively affect the ranking of your website. These editors should also possess the necessary qualifications which are necessary for their jobs.

After you have found the company that you wish to forge a partnership with, you must put everything into writing. You have to prepare a document, or a contract, that will stipulate all the terms and conditions of your engagement with this organization. You have to agree about the quantity and the quality of work that you want to get from the SEO company. Setting of expectations between the two parties can help both of you to achieve your business goals better.

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